Why do we feel compelled to measure weight? One reason is that it’s an established norm. Another reason we measure weight is because we want some metric for comparison. Yet another reason we use weight to judge success is because it’s easy. But just because something is easy to measure doesn’t mean it’s the right thing to measure. I urge you to measure the right things, not just the easy things. When it’s difficult to measure what’s important, we tend to make what we can measure more important in our minds. Don’t fall into the “measuring what’s easy” trap.