Do you ever wonder why you have high motivation in some areas and lower motivation in other areas? One factor could be your underlying reason for doing what you’re doing. If reaching your goal is important to you because it’s tied to something you value within, this will often motivate you, power your performance, provide the push needed when times are hard, and drive you to success. Therefore, it’s important to make your goals an extension of your values and things that are important to you.