What we choose to measure influences what we think is important..and therefore what we seek to achieve. In the Action Taker Academy, we measure PERFORMANCE, not OUTCOMES. Because the ACTIONS we take toward IMPROVING our current habits is more important than a measurable outcome that we cannot control. When it’s difficult (or impossible) to measure what’s important, we tend to ascribe importance to what we CAN measure. It’s difficult to measure long-term health in the short term, but think about what’s really important in your plight for long-term health…don’t ascribe importance to the things that don’t really matter.